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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제17권 제4호 (인문 사회과학편)
발행연도
2008.11
수록면
683 - 697 (15page)

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초록· 키워드

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The objective of the present study is to examine how indoor golf practice range users’ motives for and restrictions on their participation affect their golf?related flow, fun and buying behavior. The subjects of this study were sampled from 20?year?old or older customers of 13 indoor golf practice ranges in Ulsan currently as of 2006, and multi?stage stratified random sampling was used. From each indoor golf practice range were sampled 40 people, so a total of 520 customers were sampled, and with excluding 14 who did not answer some questions, we used 506 questionnaires (97.3%) as the effective sample.
Data were processed through regression analysis using social survey and analysis program SPSS WIN 15.0. Through the research method and data analysis as presented above, hypotheses were tested and conclusions were drawn as follows.
1. In the results of multiple regression analysis for examining the effect of participation motives and restrictions on flow experience, flow experience was higher in indoor golf practice range users whose participation was highly motivated by recreation, selfdevelopment, and health orientedness, and it was not affected significantly by the restrictions of time and opportunity.
2. Indoor golf practice range users’ fun related to interest, social contact and health appeared higher when they were highly motivated by recreation, social contact, familyorientedness, and self?development.
3. Satisfaction, intention to repurchase, and intention of word?of?mouth marketing were higher in users with high flow experience.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론
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UCI(KEPA) : I410-ECN-0101-2009-692-015835988