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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This research studied the Gaeseong Industrial District that is being developed to attain political and economic objectives as one of the three core initiatives to increase economic cooperation between South Korea and North Korea to draw out the implications that can be applied to the development of marketing strategy in the near future by analyzing the effect of North Korea’s image on the decision to consumers’ purchase products produced at the Gaeseong Industrial District.
This research analyzes the correlation between the will to purchase products produced at the Gaeseong Industrial District and the consumers’perception of North Korea. The analysis shows that 80.4% of the research subjects are in fact willing to purchase especially clothes, bags and shoes since they expect lower prices and perceive that this increased interaction will stabilize the joint economic initiative conducted by South Korea and North Korea, as well as increase economic assistance to the North Korea. This will to purchase is affected by the economic, political and developmental aspects between North Korea and South Korea. Will to purchase is greater when the consumers perceive that the South Korea and North Korea’s relations are positive on the economic and political cooperation levels. In addition, the will is greater when there is perception that the economic and political threats are weak.
This research analyzes the correlation between the will to purchase products produced at the Gaeseong Industrial District and the consumers’perception of North Korea. The analysis shows that 80.4% of the research subjects are in fact willing to purchase especially clothes, bags and shoes since they expect lower prices and perceive that this increased interaction will stabilize the joint economic initiative conducted by South Korea and North Korea, as well as increase economic assistance to the North Korea. This will to purchase is affected by the economic, political and developmental aspects between North Korea and South Korea. Will to purchase is greater when the consumers perceive that the South Korea and North Korea’s relations are positive on the economic and political cooperation levels. In addition, the will is greater when there is perception that the economic and political threats are weak.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 국가 및 원산지 이미지에 관한 이론적 고찰
Ⅲ. 조사 내용 및 방법
Ⅳ. 북한의 국가이미지가 개성공업지구 제품구매에 미치는 영향
Ⅴ. 결론 및 정책적 시사점
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UCI(KEPA) : I410-ECN-0101-2009-359-018266863