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논문 기본 정보

자료유형
학술저널
저자정보
강인원 (서라벌대학)
저널정보
한국농어촌관광학회 농어촌관광학회지 농촌관광연구 제16권 제4호
발행연도
2009.12
수록면
1 - 25 (25page)

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초록· 키워드

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The purpose of this study is to examine how to improve rural tourism and to develop its potential attractions effectively so that it can maximize utilization of rural resources. More specifically, this study examined the structural relationship between the rural tourism selection attributes, the tourist’ satisfaction and Loyalty on the basis of the revisiting and recommendation intention.
The results of this study contain the follows: first, five factors, namely facilities, natural attractiveness, program, history and culture, and service, as a representative type of rural tourism selection attributes, have been extracted. These findings indicate difference in tourist’ satisfaction. Two out of five factors, facilities and service, have an considerable influence on the satisfaction, and subdivided into expected effectiveness and economic efficiency. On the subdivided level of satisfaction, it is typical that program factor besides them has an positive influence on economic efficiency. Secondly, tourists’ satisfaction positively affects both intention on revisit and to recommend, especially it has more significant effects upon the recommendation intention. It is considered that in order to activate rural tourism, it is critically important to make positive effects of tourist’ satisfaction in the aspect of attraction of resources and activities.
It is expected for marketing strategy according to tourist’ activities and their preference as aimed in this research to contribute to activation of rural tourism by virtue of the increasing demand for the rural tourism through providing appropriate selection attributes to maximize tourist’ satisfaction and loyalty.

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Abstract
Ⅰ. 서론
Ⅱ. 기존연구 고찰
Ⅲ. 연구모형 및 가설
Ⅳ. 실증분석결과
V. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2010-522-001638017