지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
As Africa has always been perceived as an unprofitable market, its potential for growth has been underestimated. Recently, however, it has emerged as an attractive market that may offer tremendous growth. This expectation in Africa has grown as African countries have endeavored to change their political and economic systems to be more open, to integrate their markets, and to develop their foreign relations.
Africa's efforts to reform its economic structure and consolidate its regional markets also demonstrate upcoming changes in Africa.
This trend implies that Africa is no longer a marginalized continent, but an opportunity market and that it is essential to gain a new understanding of the continent. Due to Africa's small market size and weak purchasing power, the Korean products have not been widely distributed in the area. However, because of low competition and the positive image of Korean products in the area, Africa may offer enormous opportunities for Korean companies as a yet unexplored market. Moreover, since Korea's major exporting markets the US, Europe, and Asia, are facing economic downturns, Korea needs to encourage market diversification and should not ignore the potential growth of Africa.
This study evaluated Africa's market potential with two sources - economic predictors and existing studies. Economic predictors used to compare comparative advantages between foreign and local products were the Revealed Comparative Advantage (RCA) and Market Comparative Advantage (MCA). From the existing studies, optimistic exporting areas based on growing industries were predicted. According to the evaluation, although only 20-30 of the top 100 products selected through RCA and MCA were estimated to be eligible as exports by Korea, exporter should focus on expanding sales of those items in Africa. This study also suggests that the diversification of Korean products is important accessing the African market.
A well-planned marketing application may be a primary strategy for expanding exports. With a thorough study of the sales targets with the most potential, a comprehensive marketing strategy including distribution systems, advertising, and after-services systems is needed.
Africa's efforts to reform its economic structure and consolidate its regional markets also demonstrate upcoming changes in Africa.
This trend implies that Africa is no longer a marginalized continent, but an opportunity market and that it is essential to gain a new understanding of the continent. Due to Africa's small market size and weak purchasing power, the Korean products have not been widely distributed in the area. However, because of low competition and the positive image of Korean products in the area, Africa may offer enormous opportunities for Korean companies as a yet unexplored market. Moreover, since Korea's major exporting markets the US, Europe, and Asia, are facing economic downturns, Korea needs to encourage market diversification and should not ignore the potential growth of Africa.
This study evaluated Africa's market potential with two sources - economic predictors and existing studies. Economic predictors used to compare comparative advantages between foreign and local products were the Revealed Comparative Advantage (RCA) and Market Comparative Advantage (MCA). From the existing studies, optimistic exporting areas based on growing industries were predicted. According to the evaluation, although only 20-30 of the top 100 products selected through RCA and MCA were estimated to be eligible as exports by Korea, exporter should focus on expanding sales of those items in Africa. This study also suggests that the diversification of Korean products is important accessing the African market.
A well-planned marketing application may be a primary strategy for expanding exports. With a thorough study of the sales targets with the most potential, a comprehensive marketing strategy including distribution systems, advertising, and after-services systems is needed.
목차
Ⅰ. 서론: 한국의 對아프리카 수출특징 및 경쟁국과의 비교
Ⅱ. 중점시장별 한국의 수출유망품목 발굴
Ⅲ. 한국의 對아프리카 수출 강화를 위한 提言
Ⅳ. 결론
참고 문헌
Abstract
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UCI(KEPA) : I410-ECN-0101-2010-309-002262527