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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.2
- 수록면
- 315 - 326 (12page)
이용수
초록· 키워드
오류제보하기
Korea is rising as a new target market as new wine producer and consumer in the world's wine market. This paper suggested the prediction on wine consumption trend of Korea can be made through observation on beverage consumption trend of America. As a result of looking into trend of wine markets of America and Korea, they are showing similar patterns in some parts of the general beverage market and consumption pattern of America can make long-term prediction on wine consumer countries with following tendency as a new wine producing country and also an advanced country that inherited traditions of Europe where wines have originated.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Literature review
Ⅲ. Discussion and Implications
References
참고문헌 (26)
참고문헌 신청
1. [학술지(정기간행물)] - Bang, J. S / 2001 / A Study on the Demand Forecast of the Korean Wine Market / Journal of foodservice management society of korea 4 (1) : 105 ~ 123
2. [학술지(정기간행물)] - Beverland,M / 2002 / Unlocking the asian wine market:An exploratory case study / International Journal of Wine Marketing 14 (3) : 53 ~
3. [학술지(정기간행물)] - Charters, S. / 1999 / Consumer responses to wine bottle black labels / Journal of Wine Research 10 (3) : 183 ~ 195
4. [학술지(정기간행물)] - Dodd, T. H / 1994 / The impact of media stories concerning health issues on food product sales / Journal of Consumer Marketing 11 (2)
5. [기타자료] - / 2008 / Food & Beverage Newspaper (2008.07.29)
2. [학술지(정기간행물)] - Beverland,M / 2002 / Unlocking the asian wine market:An exploratory case study / International Journal of Wine Marketing 14 (3) : 53 ~
3. [학술지(정기간행물)] - Charters, S. / 1999 / Consumer responses to wine bottle black labels / Journal of Wine Research 10 (3) : 183 ~ 195
4. [학술지(정기간행물)] - Dodd, T. H / 1994 / The impact of media stories concerning health issues on food product sales / Journal of Consumer Marketing 11 (2)
5. [기타자료] - / 2008 / Food & Beverage Newspaper (2008.07.29)
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UCI(KEPA) : I410-ECN-0101-2012-326-004235623