지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
In this study, the focus of the research is Guanxi, China"s social and cultural factor, which is one of many factors that affect abilities to perform business in a constantly growing Chinese market. To this end, the effects of Guanxi on Korean IT SEMs are investigated regarding market environment characteristics, management characteristics, and corporate characteristics. In addition, the study discloses effects of Guanxi regarding business performances through research based on various performance indicators. Through this, it seeks to propose balanced performance enhancing methods and provide a theoretical framework through relevant and in-depth verifications.
The results of the empirical analysis reveal that firms entering Chinese market can expect positive effects on their overall business performances including finance, business processes, and marketability by reaching firms" full potentials of R&D marketing capability through managements" enthusiasm about overseas business operations, firms" technical competitive advantages, intelligence information; in this case, Guanxi establishment in Chinese· market can serve as an important factor in conducting business. this study will practically provide strategic directions to corporate executives who need to have detailed understanding of direct and indirect elements of Guanxi when performing business in China.
The results of the empirical analysis reveal that firms entering Chinese market can expect positive effects on their overall business performances including finance, business processes, and marketability by reaching firms" full potentials of R&D marketing capability through managements" enthusiasm about overseas business operations, firms" technical competitive advantages, intelligence information; in this case, Guanxi establishment in Chinese· market can serve as an important factor in conducting business. this study will practically provide strategic directions to corporate executives who need to have detailed understanding of direct and indirect elements of Guanxi when performing business in China.
목차
I. 서론
II. 이론적 배경
III. 연구모형과 가설
IV. 실증분석결과
V. 결론
참고문헌
Abstract
참고문헌 (55)
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UCI(KEPA) : I410-ECN-0101-2013-326-001213707