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논문 기본 정보

자료유형
학술저널
저자정보
정현석 (계명대학교) 홍관수 (계명대학교)
저널정보
한국인터넷전자상거래학회 인터넷전자상거래연구 인터넷전자상거래연구 제12권 제1호
발행연도
2012.3
수록면
227 - 246 (20page)

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초록· 키워드

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Not all virtual communities get the successful results. In order to have desired outcomes, the users of these virtual communities should be actively involved in extensive knowledge sharing. To stimulate the active involvement, we need to research on the knowledge sharing by asking two questions, “why do online users spend time and make efforts to share knowledge?” and “what kind of environments motivate the users to share knowledge?” This paper will study factors that stimulate the users’ active participation by the social cognitive theory to analyze individual behaviors and social capital theory to analyze the environments that may facilitate the knowledge sharing. Also this study will examine the performance of the virtual community users. The survey was conducted by the most 11 active virtual communities in Naver.com, and the data were collected from 172 virtual community users through the administration of structured questionnaires. From this research, some valuable points were presented: personal characteristics in social cognitive theory and structural capital, cognitive capital, relational capital in social capital theory have been used to investigate the factors that influence knowledge sharing; the effects of knowledge sharing on virtual communities have been clarified; the relationship between knowledge sharing and performance has been verified. Reasons for and implications of these observed relationships are discussed.

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Abstract
Ⅰ. 서론
Ⅱ. 문헌연구
Ⅲ. 연구모형 및 가설설정
Ⅳ. 실증연구
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2013-326-001778523