지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.9
- 수록면
- 177 - 193 (17page)
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초록· 키워드
오류제보하기
The purpose of this study is making a contribution to expand course of employment precluding students from fear and perception of danger related to establishing fashion business and improving self-confidence with practical businesses through an education experiencing in establishing fashion business with united both theory and practice.
In this study, A Merchandise-Process consisting of researching, merchandising, marketing, selling has been applied after selection of fashion items by 4 groups of applicants.
As a result, the result of these applicants"s reaction has shown that most of them has improved self-confidence and felt a sense of accomplishment about practical businesses. The Applicant has experienced the market situation, realized reality of the business and formed human relationships with many people through the marketing.
In conclusion, experience of applicants has shown that practical education is important because it was providing applicants with self-confidence of establishing fashion business, importance of teamwork and a sense of accomplishment about making a profit. Therefore, converting theoretical education to practical education is needed.
A limitation of this study is that the detailed part of merchandising was omitted because the whole course of merchandising should be accomplished within a semester. To develop this study, detailed proceeding methods divided by one process is required.
In this study, A Merchandise-Process consisting of researching, merchandising, marketing, selling has been applied after selection of fashion items by 4 groups of applicants.
As a result, the result of these applicants"s reaction has shown that most of them has improved self-confidence and felt a sense of accomplishment about practical businesses. The Applicant has experienced the market situation, realized reality of the business and formed human relationships with many people through the marketing.
In conclusion, experience of applicants has shown that practical education is important because it was providing applicants with self-confidence of establishing fashion business, importance of teamwork and a sense of accomplishment about making a profit. Therefore, converting theoretical education to practical education is needed.
A limitation of this study is that the detailed part of merchandising was omitted because the whole course of merchandising should be accomplished within a semester. To develop this study, detailed proceeding methods divided by one process is required.
목차
Abstract
I. 서론
Ⅱ. 연구방법 및 범위
Ⅲ. 머천다이징 체험교육의 단계와 프로세스
Ⅳ. 패션상품 창업 체험교육 참여자의 반응 및 영향
Ⅴ. 결론 및 제언
참고문헌
참고문헌 (19)
참고문헌 신청
2. [단행본] - 김종복 / 1998 / 패션마케팅 / 도서출판 시대
3. [학술지(정기간행물)] - 나수임 / 2011 / 유ᆞ아동복 브랜드 구성요소의 특성 / 한국의상디자인학회지 13 (1) : 135 ~ 146
4. [학술지(정기간행물)] - 성희원 / 2011 / 아웃도어 스포츠의류 브랜드의 상품기획 현황 분석 / 한국의류학회지 35 (3) : 243 ~ 253
5. [학술지(정기간행물)] - 신상무 / 2010 / 체험마케팅이 브랜드 자산에 미치는 영향에 관한 연구-브랜드 홍보대사를 중심으로- / 한국의류학회지 34 (2) : 242 ~ 251
6. [학술지(정기간행물)] - 심지윤 / 2009 / 패션 소비자-브랜드 관계가 브랜드 카리스마와 브랜드충성도에 미치는 영향 / Family and Environment Research 47 (8) : 101 ~ 107
3. [학술지(정기간행물)] - 나수임 / 2011 / 유ᆞ아동복 브랜드 구성요소의 특성 / 한국의상디자인학회지 13 (1) : 135 ~ 146
4. [학술지(정기간행물)] - 성희원 / 2011 / 아웃도어 스포츠의류 브랜드의 상품기획 현황 분석 / 한국의류학회지 35 (3) : 243 ~ 253
5. [학술지(정기간행물)] - 신상무 / 2010 / 체험마케팅이 브랜드 자산에 미치는 영향에 관한 연구-브랜드 홍보대사를 중심으로- / 한국의류학회지 34 (2) : 242 ~ 251
6. [학술지(정기간행물)] - 심지윤 / 2009 / 패션 소비자-브랜드 관계가 브랜드 카리스마와 브랜드충성도에 미치는 영향 / Family and Environment Research 47 (8) : 101 ~ 107
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UCI(KEPA) : I410-ECN-0101-2014-592-001255734