지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Purpose: This study was done to identify the factors influencing customer orientation of nurses. Method: The participants were 505 nurses who were working in 13 hospitals. Data were collected with structured questionnaires in Feb., 2012, and analyzed using descriptive statistics, t-test, one way- ANOVA, Scheffe test, correlation coefficient, and hierarchical regression with PASW (SPSS) 18.0 program. Result: The average score for internal marketing was 3.07 points, for job satisfaction, 3.06 points, for organizational commitment, 3.25 points, and for customer orientation, 3.53 points. Customer orientation was positively correlated with internal marketing, job satisfaction and organizational commitment. The significant predictors of customer orientation were professionalism, interaction with job satisfaction, affective commitment, continuous commitment to organizational commitment and length of career. These variables had an explanatory power of 45.2%. Conclusions: The study findings suggest that internal marketing, job satisfaction, and organizational commitment should be reinforced to improve the customer orientation of nurses.
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연구 방법
연구 결과
논의
결론 및 제언
References
참고문헌 (29)
참고문헌 신청
1. [학위논문] - Bae, K. O. / 2007 / The influence of transformational leadership of nursing unit manager on job satisfaction and job performance of staff nurses / 석사 / Ewha Womans University
2. [단행본] - Berry, L. L. / 1991 / A marketing services; Competing through quality. / The Free Press
3. [학술지(정기간행물)] - Buchanan, B. / 1974 / Building organizational commitment : The socialization of managers in work organization / Administrative Science Quarterly 19 : 533 ~ 546
4. [학술지(정기간행물)] - Chang, C. S. / 2007 / Effects of internal marketing on nurse job satisfaction and organizational commitment: Example of medical centers in Southern Taiwan / Journal of Nursing Research 15 : 265 ~ 273
5. [학위논문] - Choi, K. W. / 2009 / A study on the effects of nurses' organizational commitment and job satisfaction on their customer orientation: Focused on the nurses working for a general hospital in the Northern part of Gyeonggi-do / 석사 / Kyung Hee University
2. [단행본] - Berry, L. L. / 1991 / A marketing services; Competing through quality. / The Free Press
3. [학술지(정기간행물)] - Buchanan, B. / 1974 / Building organizational commitment : The socialization of managers in work organization / Administrative Science Quarterly 19 : 533 ~ 546
4. [학술지(정기간행물)] - Chang, C. S. / 2007 / Effects of internal marketing on nurse job satisfaction and organizational commitment: Example of medical centers in Southern Taiwan / Journal of Nursing Research 15 : 265 ~ 273
5. [학위논문] - Choi, K. W. / 2009 / A study on the effects of nurses' organizational commitment and job satisfaction on their customer orientation: Focused on the nurses working for a general hospital in the Northern part of Gyeonggi-do / 석사 / Kyung Hee University
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UCI(KEPA) : I410-ECN-0101-2014-512-000855445