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논문 기본 정보

자료유형
학술저널
저자정보
강유원 (세종대학교) 김용래 (세종대학교) 유영준 (세종대학교) 강덕모 (세종대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제21권 제6호 (인문·사회과학편)
발행연도
2012.12
수록면
153 - 164 (12page)

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초록· 키워드

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This study was intended to identify the causal model between the sexuality of beach volleyball and image formation and loyalty. To attain this goal, the male college students enrolled in ‘S’ University, ‘K’ University and ‘C’ University were selected as the subject of research. In selecting the research instrument, the items were completed through previous studies and the expert meeting. And then 100 questionnaires were distributed to them and the interview was conducted with 10 students. And the pilot questionnaire and the main questionnaire were used through the revision and selection of the items. 358 questionnaires except dishonest ones of the ones collected in simple random sampling were used as the effective sample. The collected data were analyzed by using SPSS 18.0 and AMOS 18.0. Factor analysis, reliability analysis, correlation analysis and covariance structure analysis were conducted. As a result, the following findings were obtained: First, it was found that the sexuality of beach volleyball had a positive effect on the image formation of vitality, familiarity and refinement. Second, it was found that it had a positive effect on the image formation of vitality, familiarity and refinement and loyalty.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2014-692-000472474