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초록·키워드 목차

The purpose of this study is to identify effect of brand equity value on customer"s loyalty in hotel industry.
To carry out this study, SPSS (Ver 15.0) and AMOS (Ver 7.0) statistical program were used frequency analysis, factor analysis, reliability analysis and an assumption of structural equation models to test the hypotheses.
The consequences of this research is presented as follows: brand equity is perceived using hotel customer which were affected to the customer"s loyalty.
The findings of this study showed that Based upon the results of analysis, it is necessary to development for increase brand equity.
Brand equity of hotel companies exerted a significant influence on customer"s loyalty through by repurchase intention and word-of-mouth intention.
This study is to explicate brand equity from the consumer"s viewpoint in regard to hotel brand and conduct relation research on behavior after purchase focused on consumer"s attitudes. #호텔산업(Hotel Industry) #브랜드자산가치(Brand Equity Value) #고객충성도(Customer's Loyalty)

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 조사 설계
Ⅳ. 실증분석
Ⅴ. 결론
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