This study analyzes pumsae application distribution activation factor by the use of Q-method, one of study methods with which it is possible to analyze to analyze smartphone Taejwibdo pumsae application users’ respective attitude through instructors’ views. This study leaded to the conclusion as followings. First, this study analyzed type Ⅰ, Ⅱ, and Ⅲ smartphone Taekwondo pumsae application distribution factors and classified type Ⅰ with ‘advertisement strategy affirmation and device subsidiary service denial type, type Ⅱ with consumer benefit affirmation and advertisement/device subsidiary service denial type’, and type Ⅲ with ‘consumer benefit/advertisement affirmation and outer circumstance denial type’. The common factor with three types combined are the contents on ‘consumer benefit and advertisement’ such as tailor-made service supply, access circumstance and level assurance, management system organization, and advertisement. They are recognized to be smartphone Taekwondo pumsae application distribution activation factor. On the other hand, the contents on subsidiary functions such as instruction recommendation function, score system introduction and rank introduction, and slow motion function introduction were not considered to be so meaningful as the smartphone Taekwondo pumsae application distribution activation Generally, common affirmative factors were related with ‘consumer benefit and advertisement’ and common negative factors were related with ‘subsidiary services’.