지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This study is the second report among the three-phased research on the national image between Korea and Russia, image on the nation, its people and the government held in Russian minds in their twenties. To study images on Korea, the theoretical grounds to qualitatively define ethnic culture were proposed for the purpose of identifying the categories of responses that enable respondents to differentiate a nation’s exclusive image: 5 categories based on brand theories (people, government, culture, travel and products). These categories would be investigated and interpreted with appropriated questions.
In general, Korean people and government have positive national image in Russian young women’s mind. But the Korean tradition and modernity is overlapped in their mind which makes Korean image deeply engraved in a kind of compound or synthetic one. In the eyes of Russian young women, the Korean government and people are democratic and communicative with their modern aspects in many dimensions. Korean culture has highly sophisticated aspect and its products have modern and common image. But the sightseeing and products history of Korea are not overlapped with the positive image of the Korean government, people and culture.
The Korean nation’s image is defined by firstly its people and government in Russian young women’s imagination whereas the sightseeing and products are not considered essential. In other words, it is the image reflected from the real power that they support its positive aspects but not from their own free will or free participation.
By studying Russian young women who make their national image of Korea, this paper explores how a country develops ‘identity as its image’ to make itself known in a specific market. Korean national image, and the image of its government, people, culture, travel sites and products have almost intersubjectivity to comunicate and promote the history, tradition, ideology, friendship and social values, democracy and equality that Koreans have desired to guard and protect. They need to be better communicated for due recognition outside the nation.
In general, Korean people and government have positive national image in Russian young women’s mind. But the Korean tradition and modernity is overlapped in their mind which makes Korean image deeply engraved in a kind of compound or synthetic one. In the eyes of Russian young women, the Korean government and people are democratic and communicative with their modern aspects in many dimensions. Korean culture has highly sophisticated aspect and its products have modern and common image. But the sightseeing and products history of Korea are not overlapped with the positive image of the Korean government, people and culture.
The Korean nation’s image is defined by firstly its people and government in Russian young women’s imagination whereas the sightseeing and products are not considered essential. In other words, it is the image reflected from the real power that they support its positive aspects but not from their own free will or free participation.
By studying Russian young women who make their national image of Korea, this paper explores how a country develops ‘identity as its image’ to make itself known in a specific market. Korean national image, and the image of its government, people, culture, travel sites and products have almost intersubjectivity to comunicate and promote the history, tradition, ideology, friendship and social values, democracy and equality that Koreans have desired to guard and protect. They need to be better communicated for due recognition outside the nation.
목차
Ⅰ. 서론
Ⅱ. 연구의 설계
Ⅲ. 결론
참고문헌
Abstract
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UCI(KEPA) : I410-ECN-0101-2015-300-001687107