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논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2010.10
- 수록면
- 1 - 124 (124page)
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This research is about increasing Korean traditional wine export to foreign market. The main purpose of this research is to support export policy of traditional wine. To meet the end, the study mainly focuses on general export policies and institutional improvement. This research deals with main export markets for traditional wine.
This report describes a current condition of traditional wine export market, and points out its important characteristics and inherent problems. Also analyzes the competitiveness of traditional wine in important export markets. In this research, foreign consumers’ preferences toward traditional wine is surveyed. The survey results are utilized to derive necessary policies and its future directions to increase export markets.
This research categorizes traditional wine export system into five different stages and suggests policy recommendations to increase export to foreign markets on each stage. Firstly, in the production stage, it is difficult to secure the sufficient quantities and proper qualities. Not enough room for price negotiation is also a problem. To solve the problems, organizing farm to scale and government’s expenditure on R&D investment is necessary. In the commercializing stage, poor conditioned facilities and inadequate adoption of buyers’ requirements cause problems. These can be solved by providing new facilities to improve products" qualities with fostering export-specialized farms.
In the export logistics stage, a lack of cold-chain system and an inefficient logistics system cause decreasing quality and increasing managerial cost problems. Also governmental export logistic subsidies cause an unnecessary side effect. Providing a proper logistic system with a new subsidy scheme is strongly recommended to enhance efficiency.
In the stage of distribution in the importing countries, excessive price competitions between exporting companies cause several drawbacks such as damaging the image and price war. The government has to monitor exporting companies effectively to secure an existing market with proper policies. Finally, foreign consumers’ lack of brand awareness has to be changed. Currently, the main target customer of exporting traditional wine is overseas Korean. Supports on participating overseas food exhibitions and brand promotions, and entering local large-scale retailers are strongly recommended.
This report describes a current condition of traditional wine export market, and points out its important characteristics and inherent problems. Also analyzes the competitiveness of traditional wine in important export markets. In this research, foreign consumers’ preferences toward traditional wine is surveyed. The survey results are utilized to derive necessary policies and its future directions to increase export markets.
This research categorizes traditional wine export system into five different stages and suggests policy recommendations to increase export to foreign markets on each stage. Firstly, in the production stage, it is difficult to secure the sufficient quantities and proper qualities. Not enough room for price negotiation is also a problem. To solve the problems, organizing farm to scale and government’s expenditure on R&D investment is necessary. In the commercializing stage, poor conditioned facilities and inadequate adoption of buyers’ requirements cause problems. These can be solved by providing new facilities to improve products" qualities with fostering export-specialized farms.
In the export logistics stage, a lack of cold-chain system and an inefficient logistics system cause decreasing quality and increasing managerial cost problems. Also governmental export logistic subsidies cause an unnecessary side effect. Providing a proper logistic system with a new subsidy scheme is strongly recommended to enhance efficiency.
In the stage of distribution in the importing countries, excessive price competitions between exporting companies cause several drawbacks such as damaging the image and price war. The government has to monitor exporting companies effectively to secure an existing market with proper policies. Finally, foreign consumers’ lack of brand awareness has to be changed. Currently, the main target customer of exporting traditional wine is overseas Korean. Supports on participating overseas food exhibitions and brand promotions, and entering local large-scale retailers are strongly recommended.
목차
[표지]
[머리말]
[목차]
표목차
그림목차
[요약]
[ABSTRACT]
[제1장 서론]
1. 연구의 필요성과 목적
2. 선행연구 검토
3. 연구범위와 연구방법
[제2장 우리나라의 전통주 산업현황]
1. 전통주와 막걸리 공급 현황
2. 전통주 산업 관련 정책 변화
3. 국내 막걸리업계 동향
4. 막걸리 시장 현황
[제3장 전통주 수출현황]
1. 전통주 수출동향
2. 막걸리 수출의 특징
3. 막걸리 수출경쟁력 분석
[제4장 전통주 수출시장 분석]
1. 일본시장
2. 미국시장
3. 중국시장
[제5장 전통주 수출시장 확대를 위한 정책방향]
1. 수출단계별 문제점과 해결방향
2. 수출시장 확대 지원 방안
3. 수출시장 확대방안
[제6장 요약 및 맺음말]
1. 요약
2. 맺음말
[참고 문헌]
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