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With the changes of time and environment, the definition of CSR has been also changed. Therefore, the timing of research is important. Recently, with the rapid economic growth of China, environment protection, consumer protection, product safety and public activities, corporate social responsibility are gradually being concerned. Chinese society and consumers are showing a great interest in CSR than ever. With the establishment of new laws and regulations of CSR, foreign companies put more efforts to implement CSR than ever. Many researches showed that CSR could improve business efficiency. But this study believe that it is necessary to find how consumers cognize CSR of foreign companies. So this study will research the effects of CSR on corporate image, brand equity and purchasing intention, focusing on the comparison of Korea companies in China. In this study, consumers in the extensive area of Northeast China were surveyed. Survey contents are the CSR of Korea companies in china. CSR activity is intangible assets which can help Korea companies to improve enterprises efficiency in the Chinese market. And corporate image, brand equity are very important factor for Korea companies. When buying Korea products Chinese consumers consider the combination of the two factors is the future trend. #Brand Equity #Corporate Image #CSR

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