지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.12
- 수록면
- 782 - 793 (12page)
이용수
초록· 키워드
오류제보하기
The purposes of this study were to classify university students by their lifestyle and to investigate the relationships between lifestyle and coffee satisfaction. The survey had been undertaken for 360 Korean and Chinese university students in Daejeon from November to December 2009. A total of 242 usable questionnaires were received with 67.2% response rate. The statistical analysis was performed by the SPSS 18.0 package program. Lifestyles of subjects, based on AIO (Activities, Interests, Opinions) method and factor analysis, were segmented into 2 groups of "outgoing activity" (n = 137) and "introverted devotion" (n = 105). "Outgoing activity" group exhibited highly health-oriented (p < 0.001) and convenience-oriented (p < 0.001) characteristics, but "introverted devotion" group showed highly goaloriented (p < 0.01) and safety-oriented (p < 0.01) features. Comparing to "introverted devotion" group, "outgoing activity" group showed higher intake of coffee (p < 0.01) and more expense for beverage (p < 0.01). Three factors were extracted from 15 coffee quality attributes by factor analysis; "fundamentals", "supplement" and "inducement". These factors were positively correlated with coffee satisfaction according to lifestyle groups (p < 0.01). For "outgoing activity" group, ``fundamentals`` was independent factor for satisfaction on coffee in coffee house (β = 0.268, p < 0.05) and canned or bottled coffee (β = 0.314, p < 0.01), and "supplement" was independent factor for satisfaction on coffee in vending machine (β = 0.235, p < 0.05). For "introverted devotion" group, "inducement" was independent factor for satisfaction on coffee in vending machine (β = 0.238, p < 0.001). These results provide an understanding for lifestyles of coffee consumers and give an insight into differentiated marketing plans for coffee industry. (Korean J Community Nutr 16(6) : 782~793, 2011)
목차
등록된 정보가 없습니다.
참고문헌 (60)
참고문헌 신청
1. [학술지(정기간행물)] - 안주아 / 2005 / 우리나라 대학생 집단의 라이프스타일 유형 및 라이프스타일과 구매해동의 관계 / 한국광고홍보학보 7 (1) : 177 ~ 209
2. [단행본] - Anderson WT / 1984 / Life-style and psychographics: A critical review and recommendation, In Advances in consumer research, XI / Association for Consumer Research, Ann Arbor : 405 ~ 411
3. [학술지(정기간행물)] - 백주아 / 2007 / 라이프스타일에 따른 패밀리레스토랑 차별화 마케팅 방안에 관한 연구 - 마케팅 믹스 7P's를 중심으로 / 호텔경영학연구 16 (1) : 19 ~ 40
4. [학술지(정기간행물)] - Berry D / 2004 / In pursuit of wellness / Dairy Foods 105 : 34 ~ 38
5. [학술지(정기간행물)] - Bojanic DC / 1995 / Segmenting the market for winter vacation / J Travel Tourism Mark 4 : 85 ~ 95
2. [단행본] - Anderson WT / 1984 / Life-style and psychographics: A critical review and recommendation, In Advances in consumer research, XI / Association for Consumer Research, Ann Arbor : 405 ~ 411
3. [학술지(정기간행물)] - 백주아 / 2007 / 라이프스타일에 따른 패밀리레스토랑 차별화 마케팅 방안에 관한 연구 - 마케팅 믹스 7P's를 중심으로 / 호텔경영학연구 16 (1) : 19 ~ 40
4. [학술지(정기간행물)] - Berry D / 2004 / In pursuit of wellness / Dairy Foods 105 : 34 ~ 38
5. [학술지(정기간행물)] - Bojanic DC / 1995 / Segmenting the market for winter vacation / J Travel Tourism Mark 4 : 85 ~ 95
이 논문의 저자 정보
이 논문과 함께 이용한 논문
대전지역 한국대학생과 중국대학생의 커피 유형별 품질 속성에 대한 중요도 및 수행도 분석
김혜영
,
정혜경
,
이해영
대한지역사회영양학회지
2011
.08
막걸리 산업 활성화 방안
김계원
한국식품영양과학회 산업심포지움발표집
2010
.05
일상적 의례로서 한국의 술자리 : 하나의 문화적 해석
이상길
미디어, 젠더 & 문화
2004
.04
에스프레소 메뉴에 따른 카페라떼의 관능평가와 선호도 연구
이지연
,
김장하
호텔경영학연구
2015
.02
생맥산 농축액의 양을 달리하여 제조한 젤리의 품질 특성 및 항산화성
김현정
,
홍슬기
,
민아영
외 4명
한국식품영양과학회지
2015
.03
최근 본 자료
댓글(0)
0