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논문 기본 정보

자료유형
학술저널
저자정보
김홍석 (경주대학교) 정승훈
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제31권
발행연도
2007.11
수록면
241 - 250 (10page)
DOI
10.51979/KSSLS.2007.11.31.241

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초록· 키워드

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This research has a plan to examine the effect that satisfaction rate of college students who participate in sports activities through college sports club and will become sports consumers in the future makes on the part of sports activity continuation and the decision to purchase sports related items, after finding out a corelation between satisfaction rate of college students participating in sports activities through college sports club and sports activity continuation, a corelation between satisfaction rate of participation and decision to purchase sports related items, a correlation between sports activity continuation and decision to purchase sports items among college students as survey objects. In order to fulfill this objective, the research was conducted from modified questionnaire based on the satisfaction rate of participation suggested by So Bong Sin(2004) and the continuation of sports participation suggested by Oh Jin Hee(2005). The study has obtained some important data by conducting survey 600 randomly chosen students through convenience sampling especially who participating sports club in collage. In fact, 522 are used in real analyzed. The findings are as follows;First of all, after analyzing the result from the correlation among the intention to purchase sports items, satisfaction of participation and continuation of sports activity, the findings are satisfactions from the society, the rest and the place in order. Furthermore, in order of sports habit, interest, ability and environment are found in the continuation of sports activity. Second, among low satisfaction of participation factors, the satisfactions from the society and the place come out in order as the factors which influence the intention to purchase of sports items. Third, among low continuation of sports activity factors, the sports habit and interest come out in order as the factors which influence the intention to purchase of sports items. Fourth, resulting from the effect on the satisfaction of participation to the continuation of sports activity, it is found the satisfactions from the rest, the society and the place are effective among low continuation of sports activity factors. Fifth, the intention of purchase is influenced by the satisfaction of participation and also the low factors such as the satisfaction from the society and the rest through the continuation of sports activity directly and indirectly.

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