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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제43권 제1호
발행연도
2011.2
수록면
537 - 545 (9page)
DOI
10.51979/KSSLS.2011.02.43.537

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초록· 키워드

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The purpose of this study is to provide basic data insightful for business management of driving ranges by conducting an analysis on quality of service factors which influence the satisfaction level and intention of driving range customers to repurchase the service. The subjects of the study were limited to the five driving ranges located within Y area in Gyung-gi Province, selecting customers who have been registered more than three months; the research conducted a non-probability convenience sampling and distributed 200 questionnaires to the participants. 188 out of 200 questionnaires were utilized for an actual analysis for constructing the data. The sets of data were computed by a computer statistic program, SPSS 14.0 Version; to examine an idiosyncratic peculiarity of the participants, the research conducted a frequency analysis and utilized an independent sample t-test and One-way ANOVA in an effort to analyze the factors responsible for their satisfaction level based on individual peculiarities. The study also utilized the Pearson product-moment correlation coefficient and multiple linear regression in order to calculate how the quality of service factors influences the intention of driving range customers to repurchase the service. The obtained findings are as follows: First, the results from the multiple linear regression used to examine the relationships between customers` satisfaction level for services provided in driving range and their overall satisfaction level of using driving ranges showed that among other quality of service factors, parking convenience, customer service, and customer management were the major three domains that showed positive correlation with the satisfaction level of customers. Second, the results from the multiple linear regression used to examine the relationships between customers` satisfaction level for services provided in driving range and their intention to repurchase showed that among other factors, service business, parking convenience and easy accessability, and customer service were the major three domains that showed positive correlation with the customer`s intention to repurchase. Third, the results from the multiple linear regression used to examine the relationships between customers` satisfaction level for customer service and their intention to repurchase showed a positive correlation between the two.

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