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초록·키워드 목차

The purpose of this research service, the quality of public sports facilities, customer satisfaction, facilities, image, customer loyalty was to investigate the relationship. The target population was the people who have participated in a program by youth center of a private organization that was entrusted by the City of Seoul. 300 peoples, who are high school students or older and have participated in a program for at least 3 months, were selected from the top 3 ranking autonomous regions, 100 of them from each region; the top 3 ranking autonomous regions are Mapo-Gu, Eunpyeong-Gu, and Guncheom-Gu of Gang-Seo Area. Out of 300 hundred people that were initially selected, 292 people were determined to be suitable for the research, thus selected to be the final data. PASW 18.0 and AMOS 18.0 were used for data processing. After processing the data, it was tested for goodness of fit test, then the hypothesis were tested. The results are following: First, the program, faculty had a noticeable impact on customer satisfaction. Second, the main facilities and leader which had a noticeable impact on facilities images. Third, customer satisfaction had a noticeable impact on facilities images. Fourth, customer satisfaction had a noticeable impact on customer loyalty. Fifth, facilities images had a noticeable impact on customer loyalty. #service quality #customer satisfaction #facility image #customer loyalty

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