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This article proposes a postmodern paradigm of media theology, appropriating media studies in dialogue with other resources such as, among others, Niklas Luhmann`s systems theory. Particular emphasis is given to deconstruct the substantialist concept of message in favor of the postmodern systems-theoretical/hermeneutical concept of meaning. I argue that Marshall McLuhan`s dictum "the medium is the message" can be taken to cue a deconstructive meaning, that is, "there is no message." And McLuhan`s concept of medium as an environment which has the potential to transform an old reality into a new reality is also taken to imply an extended view of medium: that is, the medium is an environment that has the potential to produce a meaning reality. This paradigm of extended media includes, broadly speaking, four kinds of media: (i) technological media (writing, printing, visual images, digital media, etc.), (ii) discourse/symbolic media (story, symbols, discourse, traditions, social systems, etc.), (iii) natural media (the universe, the ecosystems, life, etc.), and (iv) human media (body, perception/cognition, consciousness, emotion, etc.). With this comprehensive framework in hand, I explore its theological implications, reexamining and deconstructing the commonly accepted view: namely, the church is the carrier of revealed message and theology is in the business of dealing with the message. As an alternative, I suggest that the church/theology is a medium, that is, a meaning environment endowed with the potential to constantly produce dynamic, relevant transcendent/ultimate meaning realities through creatively coupling with its own tradition (most importantly, the canon) and other media. It is urged that this new paradigm would befit the true spirit and the beauty of the Word and revelation.
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