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논문 기본 정보

자료유형
학술대회자료
저자정보
Claire Shinhea Lee (University of Texas at Austin)
저널정보
한국언론학회 한국언론학회 학술대회 발표논문집 한국언론학회 2015년 봄철 정기학술대회
발행연도
2015.5
수록면
422 - 448 (27page)

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This study argues that studying the emotional dimensions of entertainment media is essential to understanding its political implication, and can re-conceptualize the place of entertainment media in democracy and everyday life. The author aims to investigate the complex relationship among entertainment media, emotion, and politics by offering an overview of literatures in the fields and examining the case of social participatory film Unbowed 2012 in South Korea. By analyzing news articles, editorials, magazines, blogs and social media comments of Unbowed, this paper argues that emotion such as anger and outrage produced in the process of audience reception develops to collective political emotion through social media communication and thus mobilizes social movement. Specifically, I discuss the political, cultural, and technological context of Unbowed reception in South Korea and explore the impact of the social media mobilizing collective voices, integrating political emotions, and encouraging political communication and participation. I also investigate how emotion is used in the movie marketing procedure and how people react to it differently according to their pre-existing emotions to the society. Overall, this study contributes to political communication, social media and social movement studies.

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Abstract
Politics and popular culture: deconstructing boundaries
Redefining political engagement, expanding citizenship
Emotion, entertainment media, and politics
Case study : Unbowed 2012
Spirit of the age : Relevance between society and social participatory film
On Movie and Emotion : social anger and Unbowed
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