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논문 기본 정보

자료유형
학술저널
저자정보
Jun, Soo Hyun (계명대학교) Noh, Jeonghee (대구대학교)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제27권 제4호(통권 제92호)
발행연도
2015.4
수록면
411 - 432 (22page)

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초록· 키워드

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This study investigated main and interaction effects of SNS attachment and travel product satisfaction on motivations for sharing product experiences on SNSs. The SNS attachment and the travel product satisfaction were significantly positively associated with motivations for knowledge distribution, knowledge storing, nostalgia, enjoyment and social interaction. The SNS attachment was significantly positively associated with motivations for symbolic expression and identity seeking. Results of further analyses indicated that when people had the higher levels of the SNS attachment and product satisfaction, they were more likely to share information on SNSs to express positive feelings, compared to those who had the lower levels of the SNS attachment and product satisfaction. When people had a higher level of the SNS attachment and a lower level of product satisfaction, they were more likely to share information on SNSs to express negative feeling. However, when they had a lower level of the SNS attachment, they were less likely to express negative feeling on SNSs regardless of product satisfaction. Theoretical and managerial implications as well as limitations of the study were discussed.

목차

Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Methods
Ⅳ. Results
Ⅴ. Conclusion
References

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UCI(KEPA) : I410-ECN-0101-2016-326-001435014