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자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제23권 제4호
발행연도
2009.12
수록면
53 - 66 (14page)

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Yul-Gok Cultural Festival 2008 is one of the most potential and representative one among the others in Paju city. In this research, economic impact of Yul-Gok Cultural Festival will be estimated through the investigation of visitors` behavior of visitation and the propensity to consume. In addition, the probability of Yul-Gok Cultural Festival as a representative one of the Paju city and the economic impact to Paju economic area will be presented with indication of development plan. The reason why the economic impact of Yul-Gok Cultural Festival was figured out very low comparing to budget is the most of visitors were came from Paju city, their residential area. Therefore, various plans to revitalize Yul-Gok Cultural Festival as a representative one of Paju, such as various advertisement and public relations attracting visitors from other cities, are needed. In order to bring the economic impact from this festival, various marketing plans including the relating area tour program through the medium of Yul-Gok Cultural Festival and expending lodging facilities to accommodate visitors needs to be established. Additionally, contingent valuation method (CVM) of cultural heritage needs to be discussed to understand cultural and educational value of grave of Teacher Yul-Gok as a precious history-cultural resource.

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UCI(KEPA) : I410-ECN-0101-2016-326-002715124