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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제25권 제4호
발행연도
2011.10
수록면
419 - 434 (16page)

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This study tried to closely examine empirically the structural relationship between corporate culture & market orientation and managerial performance, which is the performance variable of these things. According to the analytical results, the remaining 3 variables except hierarchial culture among relational culture, innovative culture, task culture, and hierarchial culture, which are sub-variables of corporate culture, respectively had positive(+) influence upon market orientation and managerial performance. Also, all variables of information creation, information spread, and information response for market orientation were analyzed to have positive(+) influence upon customer performance. These findings imply that a company manager needs to boldly escape from the hierarchial structure of emphasizing the relationship between subordinates and superiors and that the innovative and creative idea needs to be settled in the center of management on the basis that was formed confidence among co-workers. This corporate culture is being suggested to be just able to increase employees` market orientation and to improve managerial performance. Also, it is showing that the higher in employees` market orientation can lead even to indicating the higher managerial performance.

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UCI(KEPA) : I410-ECN-0101-2016-326-002718498