지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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The purpose of this study is to suggest valuable directions and to produce basic data for their policy decisions by restaurant managers for ``Globalization of Korean Food`` by comparing Korean restaurants with foreign restaurants. This study was based on the "Hedonic Price Model" with data from ``ZAGAT New York City 2011``. We used diners` survey data on food, decoration, and service from 621 different types of restaurants including American, Southeast Asian, Australian, Philippine, Korean, Japanese, Chinese, Malaysian, Noodle, Seafood, Vietnamese and Thai food. Results of regression analysis revealed that the factors affecting price decision are the food, the decoration/atmosphere, and the service. In other words, customers are happy to pay when they are satisfied with the food, the decoration/atmosphere, and the service. In order to have competitiveness in USA for Koran restaurants, it is important to concentrate on these factors and with highest priority on "food".
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UCI(KEPA) : I410-ECN-0101-2016-326-002707317