The purpose of the present research is to contribute to competitiveness enhancement of restaurants. The educational effect of college student`s awareness of the school-company restaurant is studied. Results of empirical study are as follows: To investigate hypothesis 1-1 that college student`s awareness of the school-company restaurant has a meaningful influence on the pride, a factor of the educational effect, a multiple regressional analysis was carried out and the result shows that experienced cognition and studied cognition, which are factors of the college student`s cognition about the school-company restaurant, had a meaningful positive influence on the pride, a factor of the educational effect. To investigate hypothesis 1-2 that college student`s awareness of the school-company restaurant has a meaningful influence on the experienced effect, a factor of the educational effect, a multiple regressional analysis was carried out and the result shows that experienced cognition and studied cognition, which are factors of the college student`s cognition about the school-company restaurant, had a meaningful positive influence on the experienced effect, a factor of the educational effect. To investigate hypothesis 1-3 that college student`s awareness of the school-company restaurant has a meaningful influence on the participation effect, a factor of the educational effect, a multiple regressional analysis was carried out and the result shows that experienced cognition, which is a factor of the college student`s cognition about the school-company restaurant, has a meaningful positive influence on the participation effect, a factor of the educational effect, but studied cognition, which is also a factor of the college student`s cognition, did not have a meaningful influence on the participation effect, a factor of the educational effect. To investigate hypothesis 1-4 that college student`s awareness of the school-company restaurant has a meaningful influence on the visionary effect, a factor of the educational effect, a multiple regressional analysis was carried out and the result shows that experienced cognition and studied cognition, which are factors of the college student`s cognition about the school-company restaurant, did not have a meaningful influence on the visionary effect, a factor of the educational effect. To investigate hypothesis 1-5 that college student`s awareness of the school-company restaurant has a meaningful influence on the relation effect, a factor of the educational effect, a multiple regressional analysis was carried out and the result shows that experienced cognition and studied cognition, which are factors of the college student`s cognition about the school-company restaurant, had a meaningful positive influence on the relation effect, a factor of the educational effect.