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자료유형
학술저널
저자정보
저널정보
한국복식학회 복식 복식 제64권 제6호
발행연도
2014.9
수록면
131 - 147 (17page)

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Purpose of this study is to analyze the meaning of the hybrid digital culture and to find out the features of digital fashion shows appearing in the period of the hybrid digital culture as there have been almost no studies on the hybrid cultural values in the fashion shows and on the diachronic socio-cultural viewpoint of fashion show. The characteristics of hybrid digital culture were identified through the analysis of cases, and they were organized into three for this study; ``non-economic creativity``, ``interactive communication`` and ``transcendence``. Based on these characteristics, the features of hybrid digital cultures in the modern digital fashion shows were classified into the digitalization of presentation form and the acceptance by audience of digitalization using case studies. The features of digital fashion shows which appear through the presentation form in the digital fashion shows are as follows; ``Expansion of presentation media of runway`` and ``Destruction of component factors of runway``. The features of digital fashion show in the perspective of audience``s acceptance of digitalization are as follows; ``Audience``s field experience through the live video``, ``Participation by audience in interactive manner`` and, ``Immersion in the virtual reality by the audiences``.

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