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논문 기본 정보

자료유형
학술저널
저자정보
이정학 (경희대학교) 김민준 (경희대학교) 김재환 (한국국제대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제26권 제6호 (인문사회과학 편)
발행연도
2017.12
수록면
543 - 556 (14page)
DOI
10.35159/kjss.2017.12.26.6.543

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초록· 키워드

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The purpose of this study was to evaluate the service quality in event-type women’s marathon competitions held by sports brand corporations targeting only women in a bid to attract potential female customers of the future, regarding the event-type marathon competitions recently launched often by various sports brand corporations by using the modified IPA, in order to provide basic data necessary for sports band corporations to map out efficient marketing strategies and provide solutions. For the purpose, this study distributed questionnaires consisting of 28 questions to women participating in "2015 Nike Women"s Race" held at Sangam World Cup Park on May 23, 2015 and used 322 questionnaires for final analyses with convenience sampling method. The data collected from respondents were processed to perform frequency analysis, exploratory factor analysis, reliability analysis, partial correlation analysis, and modified IPA by using IBM SPSS 22.0 version and Microsoft Excel 2015. The results of this study were as follows: The first(Ⅰ) quadrant (continuous maintenance) was populated with event personnel deployment, communication of event personnel, fair event process, complete medical system, medical staff preparation, and event management ability. The second(Ⅱ) quadrant (avoidance of excessive effort) was populated with event site facilities, souvenirs for participation in event, number of event personnel, scale and reputation of event, and pre-event promotion. Moreover, the third(Ⅲ) quadrant (low priority) was populated with various food & beverage facilities, parking facilities at event site, convenience of participation in event, familiarization of event personnel with necessary information, signage/signboards at event site, convenience of application for participation. Finally, the fourth(Ⅳ) quadrant (effort to take corrective actions first) was populated with auxiliary facility management, access to event site, and appropriateness of participation fee.

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Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2018-692-001724673