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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제4권 제1호 (통권 제8권)
발행연도
2002.5
수록면
117 - 135 (19page)

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초록· 키워드

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This study is designed to shed light on how environmental factors have direct and indirect influences on the administrative strategics in the on-line travel industry. We worked with the on-line travel industry operated in Korea as the population of the corroborative research analysis, making use of a self-administered questionnaire survey method. We resorted to e-mails and fax as well as direct visits. We made use of Likert five-point measurement, making an analysis of collected data with the help of SPSS/win. I also introduced such statistic instruments as factor analysis, cluster analysis, reliability test, and one-way ANOVA analysis, etc. This research worked with 185 on-line travel agencies distributed across the nation with the aid of special researches. The first research was based on e-mail and fax-aided questionnaires sent to the subject enterprises, having only 62 copies(33.5 percent). And the second survey was based on person-to-person visits to those in charge of the actual affairs of the industry. The research period ranges from September 1, 2000 to September 23, 2000. As a result, a total of 196 questionnaires were returned and I worked on 179 copies with the exception of 17 copies judged to be inappropriate for this study.

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