지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.3
- 수록면
- 177 - 200 (24page)
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초록· 키워드
오류제보하기
This study is to figure out how sommelier`s special knowledge factors and role factors affect consumers` wine purchase satisfaction. For this analysis, we performed a positive analysis and the results of analysis are as follows. First, it was shown that wine-purchasing customers generally had a stable job and income socially. Second, it could be known that the more consumers were satisfied with sommelier`s service spirit and job suitability, the higher wine-purchasing value became. Third, it could be also known that the more consumers were satisfied with sommelier`s service spirit and personal ability and calling awareness. Fourth, it appeared that the more consumers were satisfied with sommelier`s customer response role and specialist role, Fifth, it appeared that the more consumers were satisfied with sommelier`s customer response role and specialist role, Sixth, consumers` attitude also got a positive effect and improved. It was shown in the study that the higher sommelier`s reliability got, the higher consumers` attitude became, and the higher the purchase satisfaction of wine became as well. Therefore, in order to activate wine purchase and improve purchase satisfaction, it requires the marketing strategy and publicity strategy to have a positive effect upon consumers` formation of attitude. As a means of this purpose, wine businesses need to realize the importance of sommelier`s role once again, construct the operation of educational program and marketing strategy for special sommelier`s role increase in the wine sale strategy, a special sommelier operates as a factor to have a great effect upon the increase of sales volume as well as improving the image of the company.
목차
등록된 정보가 없습니다.
참고문헌 (41)
참고문헌 신청
1. [학술지(정기간행물)] - 고재윤 / 2006 / 와인 소비자 유형별 와인 레이블 정보의 중요도 인식차이에 관한 연구 / 관광학연구 30 (1) : 403 ~ 420
2. [학술지(정기간행물)] - 고재윤 / 2006 / 라이프스타일에 따른 와인 선택속성에 관한 연구 / 외식경영연구 9 (1) : 51 ~ 67
3. [학술지(정기간행물)] - 김민정 / 2005 / 웰빙(Well-being)에 대한 척도개발과 웰빙지향 소비행동 관련변인에 관한 연구 / 소비문화연구 8 (2) : 148 ~ 164
4. [단행본] - 김준철 / 1999 / 국제화시대의 양주상식 / 노문사
5. [단행본] - 김준철 / 2003 / 와인 / 백산출판사
2. [학술지(정기간행물)] - 고재윤 / 2006 / 라이프스타일에 따른 와인 선택속성에 관한 연구 / 외식경영연구 9 (1) : 51 ~ 67
3. [학술지(정기간행물)] - 김민정 / 2005 / 웰빙(Well-being)에 대한 척도개발과 웰빙지향 소비행동 관련변인에 관한 연구 / 소비문화연구 8 (2) : 148 ~ 164
4. [단행본] - 김준철 / 1999 / 국제화시대의 양주상식 / 노문사
5. [단행본] - 김준철 / 2003 / 와인 / 백산출판사
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UCI(KEPA) : I410-ECN-0101-2018-326-002147197