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자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제16권 제4호 (통권 제55권)
발행연도
2014.7
수록면
26 - 48 (23page)

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Recently, the trend towards Auto-camping that is one of the nature friendly leisure activities has been upwards in Korea. The demand seems obvious, yet few academic studies have been done on the subject of Auto-campers` motivation. In this respect, the purpose of this study is threefold: to explore the motivations of Auto Campers based on Push-Pull factors; to find relationship between the Push factors and the Pull factors; and to examine the effects of Push-Pull factors on satisfaction and behavior intention. In order to achieve these purposes, auto-camping in Korea, motivation focused on Push-Pull factors, satisfaction, and behavioral intention were derived from the literature reviews for the survey questionnaires. A total of 325 data was collected using convenience sampling method by Macromill Embrain which is a research firm. The sample of this study was those who participated in auto-camping within 12 months. The data were analyzed, using the PASW statistics 21(SPSS 21), in order to run factor analysis and examine characteristics of respondents. To determine their motivations, reliability analysis and exploratory factor analysis were conducted. Also, using association analysis and multiple regression analysis to test hypotheses. The followings are the main results. The Push factors were divided into 6 factors named ``Education of their children``, ``Dignity and Achievement``, ``Novelty``, ``Nature Friendship``, ``Escape from Routine life``, and ``Socialization``. And the Pull factors were produced 3 factors named ``Convenience of Facilities``, ``Diversity of Tour Attraction`` and ``Accessibility``. Second, the results indicate that the Push factors were correlated with the Pull factors on 11 pairs among 18 pairs. Third, this study confirmed the relationships among motivation, satisfaction and behavioral intention as the results of multiple regression analysis excluded the only Push factor that is ``Education of their children``.

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