지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2018.6
- 수록면
- 98 - 114 (17page)
- DOI
- 10.7466/JKHMA.2018.36.2.98
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초록· 키워드
오류제보하기
WeChat is used actively by Chinese baby boomers without exception. Chinese baby boomers, who were born between 1962 and 1975, have reached 20% of China’s total population.
The technology acceptance model (TAM) is a very effective information system theory that suggests when users are presented with new technology, perceived usefulness & perceived ease-of-use and other factors influence their decision about how and when they will use it.
This study aims to investigate the factors of Chinese baby boomers consumers’ intention to use MIM and the cause-and-effect relationship among those factors, which is based on the extended TAM and focused on WeChat. The results of this study are summarized as follows.
First, the subjective norm has a statistically significant positive effect on perceived usefulness & perceived ease-of-use. Second, the system quality has a statistically significant positive effect on perceived usefulness & perceived ease-of-use. Third, the perceived usefulness & perceived ease-of-use have a statistically significant positive effect on intention to use MIM. However, the personal innovation does not have a statistically significant positive effect on perceived usefulness and perceived easiness.
The results showed that when compared to other groups, Chinese baby boomer consumers had a higher degree on perception of social pressure. And it also suggested that technical superiority of WeChat played an important role in Chinese baby boomer consumers’ intention to use WeChat. However, according to the results that showed the personal innovation of Chinese baby boomer consumers does not have a statistically significant effect on perceived usefulness & perceived ease-of-use, Chinese baby boomer consumers are likely to have a psychological burden on changes of information technology because they behave more practically and conservatively in consumption. Therefore, more consumer information and education programs should be provided for baby boomer consumers.
The technology acceptance model (TAM) is a very effective information system theory that suggests when users are presented with new technology, perceived usefulness & perceived ease-of-use and other factors influence their decision about how and when they will use it.
This study aims to investigate the factors of Chinese baby boomers consumers’ intention to use MIM and the cause-and-effect relationship among those factors, which is based on the extended TAM and focused on WeChat. The results of this study are summarized as follows.
First, the subjective norm has a statistically significant positive effect on perceived usefulness & perceived ease-of-use. Second, the system quality has a statistically significant positive effect on perceived usefulness & perceived ease-of-use. Third, the perceived usefulness & perceived ease-of-use have a statistically significant positive effect on intention to use MIM. However, the personal innovation does not have a statistically significant positive effect on perceived usefulness and perceived easiness.
The results showed that when compared to other groups, Chinese baby boomer consumers had a higher degree on perception of social pressure. And it also suggested that technical superiority of WeChat played an important role in Chinese baby boomer consumers’ intention to use WeChat. However, according to the results that showed the personal innovation of Chinese baby boomer consumers does not have a statistically significant effect on perceived usefulness & perceived ease-of-use, Chinese baby boomer consumers are likely to have a psychological burden on changes of information technology because they behave more practically and conservatively in consumption. Therefore, more consumer information and education programs should be provided for baby boomer consumers.
목차
〈Abstract〉
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 방법
Ⅳ. 연구결과
Ⅴ. 결론 및 제언
REFERENCES
참고문헌 (46)
참고문헌 신청
Ajzen, I. (1985). From intentions to actions: A Theory of planned behavior, In J. Kuhl & J. Beckmann(Eds.), Action control : From cognition to behavior, Berlin, Germany: Springer-Verlay.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human decision Processes, 50, 179-211.
Chee, H. (2013). A Study on Factors Affecting Use of SNS ? Focusing on Technology Acceptance Model(TAM) -. Unpublished master's thesis. Ewha Womans University, Seoul, Korea.
Choi. M. S. (2011). A Study on the Influence of Factors Such as Personal Innovativeness, Social Influence and User Interface on Smart Phone Acceptance : Based on an Expanded Technology Acceptance Model. Unpublished doctoral dissertation. Ewha Womans University, Seoul, Korea.
Davis, F. (1986). A Technology acceptance model for empinically testing new end-user information system: Theory and results, Unpublished doctoral dissertation, Sloan School of Management, Massachusetts Institute of Technology.
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UCI(KEPA) : I410-ECN-0101-2018-591-003132020