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자료유형
학술저널
저자정보
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한국여가레크리에이션학회 한국여가레크리에이션학회지 한국여가레크리에이션학회지 제40권 제2호
발행연도
2016.6
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1 - 17 (17page)

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This study is to analyze network structure related with the leisure according to Daum and Naver. This study search for leisure keywords in both sites. Keywords are 294 numbers in Daum and 491 numbers in Naver. Data were analyzed degree centrality and betweenness centrality utilizing NetMiner 4.2 programs. Conclusions are the followings; First, the network structure of leisure related searches differed in Daum and Naver. In the case of the network characteristics, Density, mean degree, cluster coefficient of Daum are high, while link number, mean distance of Naver are high. In-degree centrality of Daum is high in leisure activities, hobby life, kind of hobby life, elderly leisure programs, Korean leisure time, etc., In-degree centrality of Naver is high in leisure activities, Society for Leisure and Culture Studies, elderly leisure activities, workers leisure, leisure time, leisure, etc.. Out-degree centrality of Daum is high in camping, yoga, hobbies, relaxation, leisure, etc., Out-degree centrality of Naver is high in leisure time, nursing homes, welfare center, work, etc.. Betweenness centrality is generally low. Second, the network structure of leisure related searches differed in Daum and Naver. In the case of the network characteristics, link number, mean degree, clustering coefficient are high in Daum, while density and mean distance are high in Naver. In-degree centrality of Daum is high in small ship handling license, handling license test course of electric power water leisure, leisure sports etc.., In-degree centrality of Naver is high in leisure, leisure sports, Jeju leisure sports, Haeundae leisure, leports, etc.. Out-degree centrality of Daum is high in leports, tourism, sports, leisure, water sports etc., Out-degree centrality of Naver is hgigh in tourism leisure, water leisure, leports, leisure activities, leisure sports, leisure. Betweenness centrality is generally low.

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