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논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2019.4
- 수록면
- 2,065 - 2,068 (4page)
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이 논문의 연구 히스토리 (2)
2019
A Conceptual Framework for Food Safety Management Model in Food Industrial Business Application
Hoyeon Won
,
Eunsung Kim
한국경영과학회 학술대회논문집
2019.04
학술대회자료
A Conceptual Framework for Food Safety Management Model in Food Industrial Business Application
Hoyeon Won
,
Eunsung Kim
대한산업공학회 춘계공동학술대회 논문집
2019.04
학술대회자료
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초록· 키워드
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With increasing incomes and quality, Korean consumer has placed more consideration on the food quality and food safety regarding the effect of human health and environmental sustainability. The study aims are to define factors affecting consumer buying intention for organic food choice by adding two prospective aspects such as individual factors and market related forces which are responsible for the difference in consumer buying intention towards organic food products in the Vietnamese retail food sector into the original Radder and Le Roux’s Model. In order to achieve this goal, this research adopted Radder and Le Roux’s Model as the basis of the proposed research, then, a developed model will be conducted at the improving the model.
The proposed model developed SEM model in order to examine the relationships independent variables (e.g. market related forces, consumer related forces, and cultural related forces) and purchase intention using AMOS Graphics software and structural equation modelling. The contribution of this study gives the marketer and retailers a much better framework for consumer organic food products choice to enhance sales and increase market share through the effective marketing plan. This study relies upon theory building as well as theory testing. Research process indicated a process of framework on this research and also showed the steps that are included to commit this study. As the first stage, the research problem will be originated and then the proper theories will be designed by the conceptual framework. The contribution of this research is not only predicted food choice behavior but also suggest the model of food choice model. Moreover, further research should upon a developed model to further examination.
The proposed model developed SEM model in order to examine the relationships independent variables (e.g. market related forces, consumer related forces, and cultural related forces) and purchase intention using AMOS Graphics software and structural equation modelling. The contribution of this study gives the marketer and retailers a much better framework for consumer organic food products choice to enhance sales and increase market share through the effective marketing plan. This study relies upon theory building as well as theory testing. Research process indicated a process of framework on this research and also showed the steps that are included to commit this study. As the first stage, the research problem will be originated and then the proper theories will be designed by the conceptual framework. The contribution of this research is not only predicted food choice behavior but also suggest the model of food choice model. Moreover, further research should upon a developed model to further examination.
목차
1. Introduction
Research Questions
Research Design
Analysis of variance within subjects for consumer buying perception
Direction for the Future Research
References
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UCI(KEPA) : I410-ECN-0101-2019-530-000564023