지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Computer-mediated communication(CMC) media has various forms through the technical improvements of
computer and network, and CMC’s communication methods are also comparative free rather than any other
existing media without the limitation of time and space. Various CMC media were adopted by a lot of organizations
for their communication tool. Thus, it is important to understand relationships of affecting factors
to user’s communication satisfaction for choosing the effective CMC media in their organizations. In this paper,
we identify factors that may affect the communication satisfaction of users that has utilized the CMC
media, and validate empirically the relationships between the identified factors in KOPTI. In the research
model developed and described herein, perceived media richness was significantly associated with communication
satisfaction and perceived usefulness was significantly associated with perceived media richness. Furthermore,
perceived ease of use was significantly associated with perceived usefulness.
목차
등록된 정보가 없습니다.
참고문헌 (28)
참고문헌 신청
Carlson, J / 1999 / Channel Expansion Theory and the Experiential Nature of Media Richness Perceptions / Academy of Management Journal : 153 ~ 170
Chen, L. D / 2002 / Enticing online consumers : an extended technology acceptance perspective / Information and Management 39 (8) : 705 ~ 719
Chin,W.W / 1998 / The Partial Least Squares Approach to Structural Equation Modelin / NJ : Lawrence Erlbaum Associates : 295 ~ 336
D'Ambra, J / 1998 / Computer-Mediated Communication and Media Preference : an Investigation of the Dimensionality of Perceived task Equivocality and Media richness / Behavio
Daft, R. L / 1986 / Organizational Information Requirements, Media Richness and Structural Design / Management Science 32 (5) : 554 ~ 571
Chen, L. D / 2002 / Enticing online consumers : an extended technology acceptance perspective / Information and Management 39 (8) : 705 ~ 719
Chin,W.W / 1998 / The Partial Least Squares Approach to Structural Equation Modelin / NJ : Lawrence Erlbaum Associates : 295 ~ 336
D'Ambra, J / 1998 / Computer-Mediated Communication and Media Preference : an Investigation of the Dimensionality of Perceived task Equivocality and Media richness / Behavio
Daft, R. L / 1986 / Organizational Information Requirements, Media Richness and Structural Design / Management Science 32 (5) : 554 ~ 571
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