지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Market Expansion is a strategic choice for a firm that desires to grow and compete globally. Emerging markets have provided an opportunity for firms to expand. Among those markets, China is a key emerging market because the economy is considered to be one of the largest and the most popular markets for foreign entrants. Nonetheless, few studies have identified drivers of successful market expansion into the country.
Developing a new definition of market-expansion success and depending on underlying theories (e.g., the first-mover advantage theory, the resource-advantage theory of competition, and the incremental internationalization theory), the current study builds a model identifying the key forces driving successful market expansion into China. Using a uniquely complied archival dataset, the study empirically test the model. The first finding is that earlier entrants achieve greater success than later ones. Second, market entry modes that involve high levels of control are more successful than those that involve low levels of control. Third, cultural and economic distance between China and home country favor successful expansion. Finally, smaller firms tend to be more successful than larger firms when expanding into China. The study discusses the contributions, implications, and limitations of these findings and suggests future research directions.
목차
등록된 정보가 없습니다.
참고문헌 (39)
참고문헌 신청
Mitra, D. / 2002 / Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing / Journal of Marketing Research 39(3)
오한모 / 2010 / The Effects of Business Group Affiliation, Diversification, and Resources on Performance: Evidence form Koran Firms / 무역연구 6(2):331~351
Pan, Yigang / 1999 / Financial Performance and Survival of Multinational Corporations in China / Strategic Management Journal 20(4):359~374
Tse, D.K. / 1988 / Does Culture Matter? A Cross-Cultural Study of Executives’ Choice, Decisiveness, and Risk Adjustment in International Marketing / Journal of Marketing 52(4)
Tunistra, F. / 2000 / Why America’s P&G Is Way Ahead of Europe’s Unilever in China / Asiaweek 26
오한모 / 2010 / The Effects of Business Group Affiliation, Diversification, and Resources on Performance: Evidence form Koran Firms / 무역연구 6(2):331~351
Pan, Yigang / 1999 / Financial Performance and Survival of Multinational Corporations in China / Strategic Management Journal 20(4):359~374
Tse, D.K. / 1988 / Does Culture Matter? A Cross-Cultural Study of Executives’ Choice, Decisiveness, and Risk Adjustment in International Marketing / Journal of Marketing 52(4)
Tunistra, F. / 2000 / Why America’s P&G Is Way Ahead of Europe’s Unilever in China / Asiaweek 26
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