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자료유형
학술저널
저자정보
이제용 (가톨릭관동대학교) 김영표 (가톨릭관동대학교)
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한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 호텔리조트연구 호텔리조트연구 제19권 제5호
발행연도
2020.1
수록면
187 - 205 (19page)

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This study exams the relationship between the three variables of the festival's attractiveness, regional image, place attachment, involvement, and support. 528 tourists who participated in the 2018 Anseong Baudeok festival was responded as target sample. For the study factor and multiple linear regression was introduced. The results of this study is as follows. 1) There was positive relationship between the festival's attractiveness and local image, location attachment, and involvement. 2) There was positive relationship between festival local image and support and location attachment. 3) There was positive relationship between involvement and support. 4) There was positive relationship between location attachment and involvement, and support. 5) There was positive relationship between the festival's attractiveness (traditional culture and convenient facilities) and support but there was only negative relationship between the festival's attractiveness(festival quality) and support. In conclusion to be attactive festival several suggestions were presented.

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