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논문 기본 정보

자료유형
학술저널
저자정보
LI WENZHAN (경기대학교)
저널정보
한국동양예술학회 동양예술 동양예술 제51호
발행연도
2021.1
수록면
267 - 298 (32page)

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With the continuous development of science and technology media and the continuous acceleration of the pace of modern life, the past text-oriented form of information transmission has gradually been unable to satisfy the fast-paced lifestyle of modern people. People have gradually entered the "picture age". Compared with text, the message conveyed by the image is more intuitive, the speed of obtaining information is faster and faster, and the content obtained is richer. The research and analysis of the application of text graphics in graphic design is to give better play to the new essence of text graphics in graphic design, and it is also to meet the requirements of the times with a more traditional and forward-looking attitude and conform to the times development of.In addition, with the improvement of people’s aesthetic awareness, how to make the font design resonate with the audience at the same time while maintaining its readability, so that it can generate approval in the conscious cognition to achieve the purpose of design, and emotions are used as an influence on people. One of the important factors of decision-making is to incorporate emotional expression into font design. I think it is also an important part of graphic font design. How to better convey emotions and speak this "visual language" better, so that the effectiveness and durability of information transmission can be effectively strengthened, so that the distance between graphic design works and the audience is reduced, and it is effective for the audience. Bringing spiritual touch, but also making the design works more classic and unforgettable, these are the problems that designers need to solve when creating works. This article will mainly discuss in the following four aspects. One is a conceptual theoretical discussion on text, graphics and graphical font design; the second is a discussion on the principles and design methods used in graphical font design; and the third is different emotions. The impact of injection on font design and how to use emotions in font design to achieve better communication purposes are discussed; the fourth is to look forward to the future development of graphic font design based on emotional expression, and finally get research conclusions.

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