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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2020.1
- 수록면
- 141 - 171 (31page)
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Focusing on discussion of China's soft power resources, this article argues that China performs two kinds of soft power strategies in developing and developed countries: offensive and defensive, respectively. While China's charm offensive aims to consolidate her comprehensive power through a development model, aid, investment, traditional culture, foreign policy, and international broadcasting in developing countries, the defensive aspect of China's soft power strategy aims to soften the rise of China with traditional culture by introducing appealing parts of Chinese culture through investments and international broadcasting in Western countries. China applies classical soft power tools in developing countries while she endeavors to protect her image in Western countries defensively. China's alternative defensive approach to soft power is mostly implemented through the acquisition of media outlets, and via the entertainment sector and gaming industry by Chinese‐owned companies. However, even in the defensive and offensive bifurcation, if charm attacks result in failure, China could turn take a defensive stance in developing countries.
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참고문헌 (91)
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Aneja, Atul / A Soft Power Push, One Game at a Time
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Bailey, Dustin / Fortnite’s Total Player Count Has Topped 200 Million
Baldwin, Clare / How Sony Sanitized the New Adam Sandler Movie ‘Pixels’ to Please China
Barnes, Brooks / Dalian Wanda of China Offers a Carrot to Hollywood
Anguelov, Nikolay / How the New Digital World Is Changing How We Conceive of Soft Power
Bailey, Dustin / Fortnite’s Total Player Count Has Topped 200 Million
Baldwin, Clare / How Sony Sanitized the New Adam Sandler Movie ‘Pixels’ to Please China
Barnes, Brooks / Dalian Wanda of China Offers a Carrot to Hollywood
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