지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2018.1
- 수록면
- 59 - 79 (21page)
이용수
초록· 키워드
오류제보하기
Creative placemaking emphasizes the role of artists and cultural organizations in disseminating cultural products and services, and ultimately in promoting the city’s image. Over the past decade, we have witnessed a surge of cultural events in urban communities, where art and cultural spaces in the form of museums, art galleries, and exhibition halls have proliferated. Yet how to attract different audiences for event organizers to these events remains a challenge. In search of effective event marketing strategies, artists and cultural organizations increasingly rely on social media tools, such as Facebook, Twitter and Weibo (a Chinese microblog). Through an analysis of microblogging data collected through the Application Programming Interface (API) and web scraping, this paper evaluates the effectiveness of museums’ Weibo usage for attracting visitors in the city of Beijing. Applying a machine-learning algorithm and conducting a Kendall’s Tau test, we build a correlation between the degree of an account’s online activity and the frequency of onsite visits by the public. Our findings shed light on how organizations can use social media tools to more fully engage the public in social and cultural events.
목차
등록된 정보가 없습니다.
참고문헌 (36)
참고문헌 신청
Abdi, H. / 2010 / Principal component analysis / Wiley Interdisciplinary Reviews:Computational Statistics 2(4):433~459
Avnit, A / 2009 / The million followers fallacy – guest post by Adi aAvnit / Pravda Media Group
Bakshy, E. / 2011 / Everyone’s an influencer:Quantifying influence on twitter / ACM international conference on Web search and data mining (WSDM 2011)
Brown, A. S. / 2013 / Measuring the intrinsic impacts of arts attendance / Cultural Trends 22(3-4):223~233
Brown, A. S. / 2011 / Getting in on the act: How arts groups are creating opportunities for active participation / The James Irvine Foundation
Avnit, A / 2009 / The million followers fallacy – guest post by Adi aAvnit / Pravda Media Group
Bakshy, E. / 2011 / Everyone’s an influencer:Quantifying influence on twitter / ACM international conference on Web search and data mining (WSDM 2011)
Brown, A. S. / 2013 / Measuring the intrinsic impacts of arts attendance / Cultural Trends 22(3-4):223~233
Brown, A. S. / 2011 / Getting in on the act: How arts groups are creating opportunities for active participation / The James Irvine Foundation
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Research on the Dynamic Application of Cultural and Creative Products based on Museum Resources
한국융합학회논문지
2022 .02
-
A Study on the Development of Cultural Policy and ‘Cultural Economic Strategy’ in Japan
아시아태평양융합연구교류논문지
2020 .01
-
An Efficient Event Recommendation Scheme in Event-Based Social Network
한국콘텐츠학회 ICCC 논문집
2015 .12
-
Research on the Interactive Experience Design of Museum Cultural Product Customization Platform-Focusing on Shenyang Palace Museum
한국융합학회논문지
2022 .02
-
A STUDY ON A SPORTS EVENT DEVELOPMENT A STUDY ON A SPORTS EVENT DEVELOPMENT CASE : 2017 WITH A FOCUS ON A "HEALING" LEISURE SPORTS EVENT
한국엔터테인먼트산업학회 학술대회 논문집
2018 .07
-
The basics of culture and art marketing that cultural artists should know
한국엔터테인먼트산업학회 학술대회 논문집
2020 .11
-
A STUDY ON THE EFFECT OF CONTENT TYPES ON THE SATISFACTION OF CULTURAL INTERMEDIARIES AND CONSUMER TO PROMOTE CULTURAL HERITAGE
한국엔터테인먼트산업학회 학술대회 논문집
2021 .11
-
창조경제와 문화산업
한국콘텐츠학회지
2015 .12
-
Arts and Cultural/Creative Activities as Creative Placemaking strategy in a newly built urban district : The Case of Seoul Digital Media City (DMC)
문화콘텐츠연구
2016 .06
-
문화이벤트 참여태도에 따른 문화이벤트 만족도 및 충성도 : 관여도 조절효과를 중심으로
한국과학예술융합학회
2015 .09
-
인구사회학적 특성에 따른 지역행사 선호유형 분석
한국엔터테인먼트산업학회논문지
2017 .08
-
Newly Added Events Recommendation Based on Real and Potential Preferences of Users in Event-Based Social Network
한국콘텐츠학회 ICCC 논문집
2024 .12
-
A Study on the Fluidity Characteristics of Communication with Cross-Cultural Fusion through Analyzing the Art Exhibition Cultural Space -Focusing on Example of the “Art & Creativity” Creative Arts Interconnection Exhibition of China-
한국과학예술융합학회
2022 .01
-
지역문화자원을 활용한 외국인 유학생 대상 한국문화교육 방안 연구
문화와융합
2018 .08
-
Research on Historical and Cultural Resources of Tourist Cities by 3P Analysis Method -Take the ‘Spring City’-Jinan as an Example-
디지털예술공학멀티미디어논문지
2020 .01
-
A Convergence Study of Consumer Purchase Preferences for Museum Shop Products - Focusing on the Palace Museum in China
한국과학예술융합학회
2024 .06
-
A study on the professionalism of planning experts in the fields of culture, art and education: Focused on job analysis
디지털융복합연구
2020 .01
-
국내 문화복지정책의 전개과정 연구
지역과문화
2017 .01
-
복합문화공간의 사용자 경험 연구-별마당도서관과 아크앤북을 중심으로-
디지털융복합연구
2019 .01
-
다문화 청소년 예술교육 프로그램 연구- 안산 지역 커뮤니티 다문화 청소년을 위한예술체험교육 프로그램 운영 사례를 중심으로 -
청소년시설환경
2017 .01
이 논문의 저자 정보
최근 본 자료
댓글(0)
0