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자료유형
학술저널
저자정보
김수현 (성신여자대학교 생애복지대학원 건강복지학과) 배현숙 (성신여자대학교 생애복지대학원 건강복지학과)
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제20권 제2호
발행연도
2014.4
수록면
253 - 261 (9page)

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This study aimed to examine the effects of social and cultural attitudes toward appearance portrayed through mass media on women’s intention of cosmetic surgery and cosmetic procedure. A survey was conducted for 532 women and the findings were analyzed. According to analysis of the findings, women who had experience receiving cosmetic surgery were 34.8%, those who had experience receiving cosmetic procedure were 37.8%, and intention of cosmetic surgery by women, who had no experience receiving both cosmetic surgery and cosmetic procedure, was 48.7%. The social and cultural attitudes toward appearance were classified into 4 sub-factors: ‘mobile’, ‘internalization’, ‘advertisement’, and ‘social perception’. Of general characteristics, the ages differed according to ‘mobile’, ‘internalization’, and ‘advertisement’; the educational background differed according to ‘internalization’ and ‘social perception’; the marital status and (monthly) income differed according to ‘mobile’, ‘internalization’, ‘advertisement’, and ‘social perception’; the profession differed according to sub-factors of ‘mobile’ and ‘advertisement’. The receptive attitude toward ‘mobile’, ‘internalization’, and ‘advertisement’ of women who had experience receiving both cosmetic surgery and cosmetic procedure was higher than those who had no experience receiving cosmetic surgery and cosmetic procedure. And the receptive attitude toward ‘mobile’ of women who had experience receiving cosmetic surgery was 1.568 times higher than those who had no experience receiving cosmetic surgery. It was found through this study that sub-factors of social and cultural attitude toward appearance portrayed through mass media had effects on women’s intention of cosmetic surgery.

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