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논문 기본 정보

자료유형
학술저널
저자정보
김승아 (서경대학교 미용예술학과) 박두현 (서경대학교)
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제22권 제4호
발행연도
2016.8
수록면
781 - 791 (11page)

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The main purpose of this study was to promote a sustained growth of semi-permanent make-up followed Korean style in a Chinese beauty market by examining <factors for treatment of semi-permanent make-up>, <desired satisfaction after semi-permanent makeup>, <the intention of revision treatment for semi-permanent make-up>, <the intention of recommendation for semi-permanent makeup>, and by comparing cultural awareness on semi-permanent make-up between Korean and Chinese women, with the results of the survey. There was almost no gap in the recognition by the respondents’ nationality for semi-permanent make-up on universality of awareness, contact-routes, similarity to normal make-up, similarity to plastic surgery, skin safety, and difference from tattoo. As the results of comparing and analyzing some decisive factors of the respondents in the treatment of semi-permanent make-up, there was a statistically distinct gap by the respondents’ nationality in the recognition on parts of face, purposes, places, operators, highlighting parts, and the treatment time. Especially, a big gap was shown by different nationality on the reactions to the factors such as sanitation of tools, professionalism of operators, side-effects, designs and colors, explanation before the treatment, and follow-up services. Meanwhile, there was no statistical gap between Korean and Chinese women in the recognition of not only spot sanitation, cost, time, substantiality on treatment area, but also operator-reliability, pain-intensity, discomfort after the treatment, complement of weak points, and image improvement. As the results of analyzing the reasons why both Korean and Chinese women want to undergo the treatment of semi-permanent make-up, there was a statistical gap in desired satisfaction after semi-permanent make-up, whereas there was no gap on the factors such as to cover a blemish in the face and to reduce of requirement for fixing makeup. In brief, there was statistically little gap on the factors related with the reasons for undergoing semi-permanent make-up, irrespective of whether they are Korean or Chinese women, whereas there was a relatively big gap on the environmental factors related with determination for undergoing semi-permanent make-up. Therefore, to expand demand for semi-permanent make-up by Chinese women and to enhance positive image of semi-permanent make-up with Korean style in the Chinese beauty market, it is required to do additional studies using specific and quantitative data on weakness as well as strength of semi-permanent make-up with the cultural differences by customer’s nationality.

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