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자료유형
학술저널
저자정보
김정호 (세종대학교 모델학) 임서윤 (백석예술대학교)
저널정보
국제보건미용학회 국제보건미용학회지 국제보건미용학회지 제17권 제1호
발행연도
2023.4
수록면
11 - 24 (14page)

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This study attempted to suggest a plan to make a shopping mall, a complex cultural space reflecting lifestyles as a designer growth space, settle as a local flagship complex cultural space which represents both publicity and locality in convergence with other industries and culture and create diverse jobs. Specifically, it examined how to converge and compose a hyper-connected complex cultural space with consumption culture efficiently according to the lifestyle of millennials who have led a trend as primary consumers. For this, humanistic thoughts were analyzed based on existentialism and post-modernism from the 19th to 20th centuries. First, the theoretical background of previous studies on the conception and tendency of a lifestyle and a complex cultural space were summarized. Second, based on a fashion lifestyle trend obtained through the collected data, domestic and overseas environments were analyzed with the collected data, focusing on a fashion lifestyle trend. In addition, domestic and overseas regions and shopping mall customers (primarily millennials) were analyzed. Third, in terms of the merchandising of a shopping mall in a complex cultural space, this study investigated contents, spaces and configuration. The above results found that a shopping mall in a complex cultural space offers showrooms as a trend-learning space for designers, which exceeds the concept of a conventional purchase and sales space. For consumers, primarily millennials, the mall is an experiential-lifestyle and communicative space which has diversified in functions.

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