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The purpose of this study is to prove the independence and legitimacy of graphic novel through the discussion on its definition and distinction from comics. Since the 1960s American graphic novels started as underground comics and made their positions firmly in the publication market with the pieces that were focused on their literature and artistic value for their fandom. Despite of a few fans, these books tried to pursue experimental and innovative design and this led to the competitions among the graphic novels with high qualities. The situation begun to impress the ordinary readers who are not familiar with graphic novels. They assured literacy critics the possibility of graphic novels as the texts dealing with the social issues such as personal experiences, history, religion, ideology and feminism. This research has chosen graphic novel, 『Watchmen』by Alan Moore as a case study and analyzed its literary, artistic and social values. As the result, the paper firstly concluded that the condition of book publication and its professionalism produced a number of creative and experimental graphic novels. Second, after the Cold War Era ended, the graphic novels focused with literary value started to appear in public, and this made the medium get a strong position. Third, graphic novels were basically born with the media hybridity such as graphic and novel, image and language, visual art and literature. Fourth, it is possible that the writers of graphic novel build a complicated narrative structure. They also have possibilities of segment, compression, attach and reiteration of time and space so that there can be various art direction. Fifth, the writers want their work to have a distinct design concept that corresponds perfectly to the world they create. Finally, the recent graphic novel pieces show that the media frees itself from the cliche that they had in the past and seeks for its own aesthetics. It also is qualified with mass appeal to be acknowledged as a independent cultural media.
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