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논문 기본 정보

자료유형
학술저널
저자정보
도경민 (경희대학교) 정은송 (경희대학교) 서일한 (경기대학교)
저널정보
대한체육학회 대한스포츠융합학회지 대한스포츠융합학회지 제22권 제2호
발행연도
2024.7
수록면
35 - 51 (17page)

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초록· 키워드

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The purpose of this study is to identify the structural relationship between sports media users' sports values, attitudes, acceptance motivation, and involvement level, focusing on the MZ generation. After selecting the MZ generation who used sports media as the population, 420 of the 439 questionnaires, excluding 19 with missing values, were used in the final analysis. Frequency analysis was performed using SPSS 27.0 and Amos 27.0 for statistical processing, and exploratory factor analysis was used to verify the validity of the questionnaire. In addition, Cronbach's alpha value was obtained to confirm reliability. Correlation analysis and descriptive statistics analysis were performed. Structural equations were used to verify goodness of fit and conduct path analysis. The research results showed that, firstly, sports values had a significant impact on sports attitudes. However, among the sub-factors of sports values, social values were found to have no effect on sports attitudes. Second, sports attitude was found to have a significant effect on acceptance motivation. However, sports attitude was found to have no effect on social interaction among the sub-factors of acceptance motivation. Third, sports attitude was found to have a significant effect on involvement level. The implications of this can be found in the fact that it took a three-dimensional approach to determine how it affects the relationship between sports values and attitudes, acceptance motivation, and level of involvement, and through what channels these variables influence sports media.

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