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자료유형
학술저널
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한국유통경영학회 유통경영학회지 유통경영학회지 제23권 제2호
발행연도
2020.4
수록면
91 - 105 (15page)

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Purpose: As regional economic difficulties are exacerbated recently, Korean government considers a startup to be an important alternative to regional innovation and job creation. Creating a right startup ecosystem is important among other things in nurturing quality startups and startup runners. However, there are insufficient studies performed on success factors required to create a successful startup ecosystem. This study intends to prioritize success factors in creating a startup ecosystem for regional innovation. Research design, data, and methodology: This study conducted a survey on experts who have worked at least five years in startups and related fields. There are four criteria to evaluate success factors of a startup ecosystem and 16 sub-criteria to evaluate success sub-factors. This study performed a pairwise comparison of factors on set models, using the analytic hierarchy process (AHP) method. Results: The analysis results showed that success factors in the startup ecosystem with the highest evaluation scores were characteristics of startup runners, startup fund, startup infrastructure, and startup support programs in descending order, and that success sub-factors with the highest evaluation scores were entrepreneurship, nurturing of key personnel, initial expense for startup, and startup support system, in descending order. An analysis by gender found that for male startup runners, startup fund is important. There was a difference in the results of success factor analysis between male and female experts. Lastly, experts were asked which factor is the most important in the startup ecosystem. Group A (experts with experience of five to less than 10 years) regarded the characteristics of startup runners as the most important factor; Group B (experts with experience of 10 to less than 20 years) startup infrastructure; and Group C (experts with experience of 20 years or more) startup fund. Conclusions: The implications of this study are that startup runners (persons) are of the largest importance in a regional startup ecosystem and entrepreneurship and nurturing of key personnel are important. This study offers an implication that it is desirable to compose an expert organization with experts of different years of experience in successfully creating a startup ecosystem. This study has its significance as it presents a right direction and offers policy implications for creating a startup ecosystem in areas besides the Seoul Metropolitan Area.

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