지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
In geographical studies, the main theme was the spatial choice of consumers, mainly focused on clarifying the factors of the behavior of shopping place choice.
The purpose of this study is to clarify the decision-making process on shopping place of consumers by looking at the personal external and internal characteristics unitedly as factors effecting behavior of shopping place choice and translating the clarified factors into model.
The major results of this study were followed;
Consumers were divided into 4 groups by matching shopping place against present residence, and it was assumed that decision-making process on shopping place choice is composed of 5steps, namely, motive, information using, preference of shopping place, conviction of shopping place and choice of shopping place. As the result of applying the decision-making process to each consumers groups, the most applicable group was the case that the consumers whose present residence is residential district selected CBD hard core as shopping place.
In conclusion, the main factors affecting decision-making process on shopping place choice of consumer were different according to steps. That is to say, the most effective factor was present residence on the first half step and shopping place was the most effective factor on the latter half step such as preference or conviction of shopping place.
The purpose of this study is to clarify the decision-making process on shopping place of consumers by looking at the personal external and internal characteristics unitedly as factors effecting behavior of shopping place choice and translating the clarified factors into model.
The major results of this study were followed;
Consumers were divided into 4 groups by matching shopping place against present residence, and it was assumed that decision-making process on shopping place choice is composed of 5steps, namely, motive, information using, preference of shopping place, conviction of shopping place and choice of shopping place. As the result of applying the decision-making process to each consumers groups, the most applicable group was the case that the consumers whose present residence is residential district selected CBD hard core as shopping place.
In conclusion, the main factors affecting decision-making process on shopping place choice of consumer were different according to steps. That is to say, the most effective factor was present residence on the first half step and shopping place was the most effective factor on the latter half step such as preference or conviction of shopping place.
목차
ABSTRACT
Ⅰ. 문제의 제기
Ⅱ. 의사결정과정의 개념과 구매지 선택 행동과정의 가설
Ⅲ. 연구대상지역과 분석방법
Ⅳ. 소비자의 구매지 선택 행동과정의 모델 검증과 해석
Ⅴ. 요약과 관찰
註
參考文獻
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