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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제14권 제2호
발행연도
2005.8
수록면
371 - 385 (15page)

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초록· 키워드

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The purpose of this study was to find a meaningful set of data that could be useful marketing strategies for the golf swing analysis programs. More specifically, this study was designed to investigate the differences of satisfaction factors based on the various demographic and personal variables of golf coaches.
The questionaires were finally analyzed by the. SPSS V.12 statistical software. Frequency analysis, descriptive analysis, t-test, ANOVA, and Duncan multiple-range test were used for the data processing
The final result were shown as follows;
1. The golf coaches were satisfied more with the factors, such as image-upgrade, students' response, lesson quality, degree of understanding, in that order. And they were dissatisfied with the price, training program, and the after-service factor.
2. There were significant differences in their satisfaction level based on the demographic variables such as gender, education, and the age.
3. The coaches who were highly paid (more than ₩4,000,000) were found to the satisfied with almost all the factors.
4. There were significant differences in their satisfaction level based on the personal variables, such as coaching career, technical skills, place of lesson, and the type of software.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 결론
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