지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2001.8
- 수록면
- 61 - 79 (19page)
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초록· 키워드
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This study aims at revealing the choice behavior of woman travelers about overseas travel product. As decisive factors of choice behavior, there are travel situation, attribute of travel product, feature of anthropological statistics. I have investigated the variously changing travel market environment, traveler's feature of anthropological statistics, travel Situation, and the preference attitude of travelers toward the attribute of travel product. Through this study, I suggest the standard of developing new travel product, classifying travel market and finding out the attribute of travel product which travelers prefer.
In order to develop the inventory of travel Situation and anticipate it, I have classified travel market. And to develop the attribute of travel product, I have rearranged the list of attribute through the positive factor analysis. In this method, I have made it possible for travelers to choose travel product by choice standard.
According to the feature of anthropological statistics, travel situation is different. With the introduction of travel situation, I suggest the standard in classifying travel market. I measured the degree of importance in preference of the attribute of travel product, according to travel Situation. In this way, I illuminated the feature of travel market. Therefore, I have rearranged choice standard and market feature, measuring the degree of importance in preference of the feature of travel product.
As a result of this syudy, I suggest the standard for establishing strategy of travel market segmentation, introducing the feature of anthropological statistics and travel situation. On the ground of this standard, I put emphasis upon the necessity of developing new travel product. I also suggest the basic standard for developing the market strategy such as sales promotion strategy, advertisement strategy. Through positive investigation, I have illuminated the methodological relation. And I have tried to contribute this study, as clearer and apparent than the study of other product market, to indicate the direction of developing marketing strategy in travel market ahead.
In order to develop the inventory of travel Situation and anticipate it, I have classified travel market. And to develop the attribute of travel product, I have rearranged the list of attribute through the positive factor analysis. In this method, I have made it possible for travelers to choose travel product by choice standard.
According to the feature of anthropological statistics, travel situation is different. With the introduction of travel situation, I suggest the standard in classifying travel market. I measured the degree of importance in preference of the attribute of travel product, according to travel Situation. In this way, I illuminated the feature of travel market. Therefore, I have rearranged choice standard and market feature, measuring the degree of importance in preference of the feature of travel product.
As a result of this syudy, I suggest the standard for establishing strategy of travel market segmentation, introducing the feature of anthropological statistics and travel situation. On the ground of this standard, I put emphasis upon the necessity of developing new travel product. I also suggest the basic standard for developing the market strategy such as sales promotion strategy, advertisement strategy. Through positive investigation, I have illuminated the methodological relation. And I have tried to contribute this study, as clearer and apparent than the study of other product market, to indicate the direction of developing marketing strategy in travel market ahead.
목차
Ⅰ. 序論
Ⅱ. 여행상품속성과 여행상황의 분류와 정의
Ⅲ. 연구의 모형과 가설의 설정
Ⅳ. 연구의 실증분석
Ⅴ. 결론
참고문헌
Abstract
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UCI(KEPA) : I410-ECN-0101-2009-326-016192276