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자료유형
학술저널
저자정보
저널정보
한국수사학회 수사학 수사학 제5집
발행연도
2006.9
수록면
208 - 243 (36page)

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Recently the Importance of Writing is increasing. But media writing is regarded as specific writing. We recognize that media writing is producted by the reporter or journalist who worked in media. but media writing is the exemplary form of general writing and offers guideline of general writing.
Media means mass media or mass communication. But media has various types and divides two types remarkably. The one print media and the other is wireless media. there are newspaper, magazine and book in the print media and TV, radio and Internet in media. Media writing means the writing written in these medias. It belongs to the account of the newspaper and TV news.
Media writing represents fundamently only the true fact of accident. But media writing is the most basic guide for general writing and presents fundmental principle of writing. Media writing offers practical, basic instruction in the fundamental practices of general writing.
The material of media writing is determined generally by decisive elements of the new value, for example timeliness, proximity, interest, prominance, consequence, novelty etc. This is above all focused on the interest of reader.
The content of media writing is composed with 5W1H(Who, What, When, Where, Why and How). But the content of media writing compose fact and statement of informer. It is very important that media writing must receive fact objectly and balanced. And media writing has strong information. Therefore media writing is written always in keeping the reader in mind and according to interest of reader. Its expression must be clear, concise and plain. It is above all related to the correction of content and correct communication of message.
The form of media writing composes title, lead and body. But this composition is different from that of general writing. This composition of media writing means that media writing has consideration for reader perfectly. But contently media writing composes fact and statement of informer. The statement ofinformer plays the part of backing for the fact.
Naturally the major forms of media writing are inverted pyramid, pyramid, dramatic unity and dimond for print and Web. But these various writing structures required for public relations. But this form has always a tendency to change according to interset of reader.
In addition, the production course of media writing is different from that of general writing. It is more systematic and complete than general writing. This receives the influence of production environment of media.
Nowadays the Web media appears newly as new media. The Internet makes new environment of media. And the Internet makes interactive corporate communication. Therefore media writing in Internet is different from that of old media and persues variant media writing. But I think that media writing adhere to existing style. Media writing belongs to logic writing specially. It means that media writing is focused on communication of fact and its logic development. But the article of newspaper belongs to persuasive writing. This states an insistence and view of writer with description of fact. In conclusion, media writing isn't different from general writing. And media writing can apply in much fields of general writing. I think that meda writing gives us practical and good instruction in writing.

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1. 이끄는 말
2. 미디어글의 개념과 유형
3. 미디어 글쓰기의 기본 원칙
4. 미디어 글의 구성과 생산
5. 미디어글과 의사소통
6. 나가는 말
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